{"id":6000,"date":"2025-02-28T10:39:29","date_gmt":"2025-02-28T09:39:29","guid":{"rendered":"https:\/\/www.elan.an.it\/?p=6000"},"modified":"2025-02-28T10:39:30","modified_gmt":"2025-02-28T09:39:30","slug":"elan-new-perspectives-and-skills-for-a-prosperous-and-competitive-future","status":"publish","type":"post","link":"https:\/\/www.elan.an.it\/en\/elan-new-perspectives-and-skills-for-a-prosperous-and-competitive-future\/","title":{"rendered":"ELAN: new perspectives and skills for a prosperous and competitive future"},"content":{"rendered":"

\"Copertina<\/span><\/div><\/div><\/div>

ELAN is the protagonist of the Cover Story of issue 78 of S News<\/a>, which showcases the evolution of a typical Made in Italy company from the Marche region while also highlighting the new perspectives and skills that have emerged from a thoughtful generational transition that ELAN has been developing and reinforcing over time.\u00a0<\/span><\/p>\n

Cristina Andreoni, engineer and daughter of Adrio Andreoni, the founder and president of ELAN, explains that this evolution occurs not only at the management level but also within the team, which is enthusiastic about the challenges and opportunities that lie ahead, aiming for a prosperous and competitive future.<\/span><\/p>\n

To explore the various issues that set apart the ELAN of today and tomorrow, S News interviews Cristina Andreoni herself, the company’s CEO. For more than 35 years, ELAN has established itself in both the Italian and international cable and battery markets, renowned for the quality of its products and its commitment to customers satisfaction.<\/span><\/p>\n

Enjoy your reading!<\/span><\/p>\n<\/div>

Engineer Andreoni, the generational change that frightens many companies, has brought added value to ELAN. Who is ELAN today?<\/b><\/em><\/strong><\/h2>\n

In the current business environment, generational change presents both challenges and opportunities for ELAN to grow and innovate. We have seized this moment of transition, successfully integrating tradition with innovation.<\/span><\/p>\n

The generational transition has enabled us to maintain the traditional values that have established ELAN as a benchmark in the industry for decades, while also introducing necessary innovations to compete in the global marketplace.<\/span><\/p>\n

New perspectives and new skills are essential for growth, and this transition has certainly fostered a greater diversity of ideas and approaches in ELAN. This not only enriches the decision-making process but also increases the company’s attractiveness. ELAN is now an even more dynamic and innovative environment, capable of attracting and retaining the best professionals in the industry.<\/span><\/p>\n

Our company’s recent history demonstrates that balancing tradition and innovation is crucial for creating a prosperous and competitive future.<\/span><\/p>\n<\/div>

\"Elan<\/span><\/div><\/div>

ELAN has always been promoting the \u201crule of art,\u201d since last year also with your important and strategic participation in CEI, correct?<\/b><\/em><\/strong><\/h2>\n

That’s right. Since last year, we have been part of the CEI member companies to officially contribute to the dissemination of the \u201crule of art\u201d in our country. The topic has always been close to our company’s heart and has been finally recognized by the prestigious Italian Electrotechnical Committee.<\/span><\/p>\n

Continuing our commitment, this year we will participate in all the events of the new cycle of CEI Free Training Conferences, which is a key event for professionals in the electrical, electronics and telecommunications sectors. This initiative involves thousands of professionals throughout Italy who gather to get a preview of all the main innovations in the field.<\/span><\/p>\n

The CEI 2025 Tour is named \u201cThe New Edition of CEI Standard 64-8 to Support the Safety and Performance of LV Electrical Installations\u201d, and it will focus on regulatory and technological developments in a broad context of progressive electrification of end uses and development of digitalization. For us, the CEI Conferences are a vital opportunity for discussion and debate between the regulatory and corporate worlds, and a chance to connect with technicians and professionals.<\/span><\/p>\n

The tour will consist of 10 meetings across Italy, beginning with the first event in Milan (February 20), Florence (March 6) and Rome (March 20). (All the CEI Tour stops in the article CEI Free Training Tour 2025 Starts: new edition CEI 64-8 standard).<\/span><\/p>\n

Another strategic area you are focused on is internationalization. What is the significance of this choice?<\/b><\/em><\/strong><\/h2>\n

In today’s global economic environment, internationalization is a crucial strategy for all companies aspiring to expand their reach and increase their competitiveness. For ELAN, active participation in trade fairs such as Intersec (in Dubai in January 2025), Sicurezza (in Fiera Milano in November 2023) and Adria Security Summit (in Sarajevo in October 2024), is not just an opportunity, but a strategic necessity.<\/span><\/p>\n

Participating in international trade fairs, such as the recently completed 26th Intersec in Dubai, allows us to explore new markets. This year more than 50,000 trade visitors attended the fair, providing an ideal scenario for us to present innovative products and establish business relationships with local and international partners.<\/span><\/p>\n

In addition, being present at internationally recognized industry trade shows allows us to strengthen our brand.<\/span><\/p>\n

The visibility gained at these events allows the company to establish its position as an industry leader, and such media exposure is critical to confirming its reputation for reliability and innovation.<\/span><\/p>\n

Finally, participation in international events allows us to stay abreast of the latest market trends and technological innovations. This competitive advantage allows the company to adapt its products and services promptly, responding effectively to the evolving needs of global customers.<\/span><\/p>\n

Increasingly, internationalization and active participation in trade shows are essential for us to grow and prosper in an increasingly globalized market. These strategies create new opportunities while also strengthening the company’s position as an innovator in the cable and battery industry.<\/span><\/p>\n<\/div>

\"ELAN<\/span><\/div>

Innovation is a recurring key concept in your words, engineer. How does it combine with regulatory compliance?<\/b><\/em><\/strong><\/h2>\n

Regarding batteries, Regulation (EU) 2023\/1542 of the European Parliament and of the Council has now entered into force, updating the regulation on batteries and battery waste in amendment to Directive 2008\/98\/EC (on waste), Regulation (EU) 2019\/1020 (supervision of products placed on the market) and in fact repealing the Batteries Directive (Dir 2006\/66\/EC), which had brought about an improvement in the environmental efficiency of batteries and established common standards and obligations for economic operators.<\/span><\/p>\n

At ELAN we are closely monitoring the new Regulation and have proactively undertaken a series of activities to ensure that all necessary requirements are met within the required timeframe. We guarantee that our BIGBAT lead-acid battery series fully complies with the regulations in force, ensuring the highest quality of the product, their ready availability and constant attentive customer service.<\/span><\/p>\n

As fare as it concerns cables, the market’s increasing sensitivity to CPR regulations and international geopolitical situations clearly generate greater challenges for manufacturers outside the EU to operate in the European market. As a result, we see significant opportunities for growth. Therefore, at ELAN, we continue to adapt to the market sensitivity to certified cables, and we remain committed to expanding our range of certified products.<\/span><\/p>\n

Many new products have been introduced. What are the latest changes?<\/b><\/em><\/h2>\n

For our cable range, we have recently added three new certified cables to our ELANFIRE EN50200 PH120 line.<\/span><\/p>\n

These are fire-resistant twisted and shielded signal cables certified with a fire reaction class Cca – s1a, d0, a1. Here they are:<\/span><\/p>\n